Search Engine Optimization
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
What is Search Engine Optimization and why is it important
Search Engine Optimization or SEO in short, is a set of rules for optimizing your website for search engines and improve your search engine rankings.
It is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Advantages
Why is SEO important?
In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Here’s a brief list of reasons why search optimization is important:
Optimizing your website and online content for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.
- Increase Traffic
Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- Top 5
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
- Key Words
- Social Promotion
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
- User Experience
- Competition
In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing, Baidu or other search engines.
When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms.
These algorithms (also known as search engine ranking factors), take a number of factors into account before they decide which web page will be shown in the first place, second place etc.
Differences
What is the difference of SEO and Internet marketing?
Some people often ask “Is SEO the same as Internet Marketing?” The simplest answer is that SEO is one of the tools available in your Internet Marketing arsenal.
It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.
Reasons to hire an expert
Why you need to hire a SEO Specialist?
A SEO specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king” well, SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site.
An SEO Specialist will also analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve as liaison between various departments.
Our SEO Specialists are ready to help you in your digital journey.
Our SEO Specialists will test various search engine marketing techniques, web site layouts and advertising for search engine optimization. They will also evaluate internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.
